Our AI VP of Marketing Shipped 3 New Campaigns on Saturday. Come Build Yours May 12.

At 12:41pm yesterday, my inbox pinged. Not from a human. From 10K, our AI VP of Marketing.

Subject line: Marketing Plan v2 — 24 days to SaaStr Annual 2026.

Body: Three campaigns, sized, drafted, and ready to ship. Replaces yesterday’s plan with one new campaign idea and refreshes to data.

Nobody asked 10K to do this. It looked at the data from Friday’s end-of-day numbers, saw the previous plan wasn’t pacing right against our 24-day window to SaaStr AI Annual, rebuilt the plan, and dropped it in my inbox with Amelia copied.

That’s not a product demo. That’s what 10K does now, every day. **And you can learn to build one yourself, for real, at SaaStr AI Annual May 12-14 in SF Bay!! **

What 10K Actually Does

Quick recap for those new to this. 10K is the AI VP of Marketing we built on Replit. The name comes from our targets: 10,000 attendees at SaaStr AI Annual and $10M in revenue.

Here’s what it’s doing in production right now:

Ships ideas on its own. Saturday mornings, Tuesday afternoons, whenever the data says a new angle is warranted. I don’t ask. It ships. Tells us what it needs. When 10K can’t execute something alone, it writes a brief. What it wants, why, what it needs from us, what success looks like. Like a good VP who knows how to ask for resources. Updates plans daily based on hard data. Not quarterly OKR check-ins. Not weekly standups. Daily. It looks at registration pace, email open rates, sponsor engagement, inbound flow, and rewrites the plan accordingly. Runs autonomously or ships outputs. Full auto, or 95% done with a human hitting send. Our call, campaign by campaign.

Just Say Go

10K has two modes, and we pick which one per campaign.

Full auto. We say “go” and it runs. It pulls contact segments from Salesforce via API, pulls registration and attendee data from Bizzabo via API, drafts the emails, schedules them, and sends through Resend via API. End to end. No human in the loop.

95% done. Same pipeline, but instead of hitting send, it drops the final drafts, segment lists, and send schedule into our inbox. We review. We hit send. 10K did the work. A human made the final call.

Here’s the architectural point people miss: 10K does not need a human in the loop to work. It can do 100% of the work. We choose to stay in the loop on some sends because we want to, not because the agent can’t handle it.

Most “AI marketing tools” are just workflow tools with AI drafting bolted on. The human was still the system. The AI was a feature. 10K inverts that. The agent is the system. The human is the optional reviewer.

A Human Might Be Better, Of Course. If You Can Find Them.

I’d love to hire a VP of Marketing who’s better than 10K. Good luck. That’s not a flex. It’s math.

A real VP of Marketing costs $350K all-in in the Bay Area, minimum. They show up Monday, leave Friday. They take two weeks of vacation. They’re in meetings 40% of the time. 10K costs us roughly $400 a month in API and infrastructure fees. It doesn’t sleep. It doesn’t have off days. It reads every piece of data we have within minutes of the data existing.

Would a great human VP of Marketing beat 10K on strategic vision and team leadership? Yes. Absolutely. Would they beat 10K on daily execution velocity, data responsiveness, and cost? No. And it’s not close.

What Changed in the Last Six Months

Something shifted in Q1 2026. The tools got better. The context windows got longer. And the frameworks for giving agents persistent memory and clear objectives finally matured.

10K isn’t GPT with a system prompt. It has persistent memory of every campaign we’ve run, access to our actual revenue data, and a feedback loop so it learns what worked. Every campaign that ships becomes training data for the next one.

Come Build One With Us. For Real.

SaaStr AI Annual is May 12-14 in the SF Bay Area. We’re not just going to show you how 10K is built. We’re going to build one together. No slides. No pre-recorded demo. We build a working AI VP of Marketing from zero in front of the room. You follow along on yours. Bring your laptop. See you May 12.