DEV-TOOLSApril 20, 20261 min read7 views

OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

StackAdapt is partnering with OpenAI to test ad placements within ChatGPT, offering advertisers early access to a new 'discovery layer' with CPMs starting at $15.

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as $15 alongside discounted platform and management fees. The company is framing the push as early access to a new “discovery layer”—one that captures people in the middle of researching and comparing products on ChatGPT.

According to a pitch deck titled “OpenAI x StackAdapt Limited Pilot Program,” shared with select buyers on March 27 and reviewed by ADWEEK, the company is positioning the offering as an early-stage test inside a still-developing ad system.

“StackAdapt has partnered with OpenAl to enable advertising within ChatGPT, one of the fastest growing consumer platforms in the world,” the deck reads.

Source: Hacker News

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