Learning to Vibe Code at SaaStr AI Annual 2026. Build It, Ship It, Vibe It. Deploy It.

Every operator I talk to right now says the same thing: “I know we need to be moving faster on AI. We just can’t get engineering time.”

So we’re doing something about it.

SaaStr AI Annual 2026 (May 12-14, SF Bay Area) will have the biggest, deepest vibe coding presence of any B2B event this year. Not a single keynote. Not a panel. An entire track. Hands-on classes, live CEO demos, a dedicated build space, and a full-day summit on AI-powered GTM. All of it designed so you don’t leave having watched someone else build. You leave having built.

Here’s everything happening.

The Vibe Lab

A full dedicated zone at Annual where you can drop in and build. Not watch. Not listen. Build.

Replit engineers will be on-site during open hours. You bring a problem from your company. A workflow that’s broken, a report no one has time to pull, a tool your team has been waiting on for six months. You walk out with a working version of it.

No sign-up required for drop-ins. Just show up, sit down, and ship.

We named it the Vibe Lab because “lab” is the right word. This is where experiments happen. Some will work. Some won’t. The point is that you’re doing them, not queuing them.

10+ Live Vibe Coding Classes, Taught by Replit

This is the centerpiece of the track. Ten-plus structured, hands-on classes across the three days, all taught live by the Replit team. Every one of them is a real class where you build a real thing. Seats are limited and reservation is separate from the general Annual ticket. Register early. The hands-on classes at Annual fill first every year.

Here’s the lineup:

Tuesday, May 12, 3:00 PM. Vibe Coding 101: Build Your First AI App in 30 Minutes. The entry point. If you’ve never touched Replit and you want to leave with a working app you built yourself, start here.

Tuesday, May 12, 5:00 PM. Vibe Coding Fundamentals for GTM Leaders. Sales, marketing, and RevOps leaders who need to understand what’s actually possible before asking their teams to ship.

Wednesday, May 13, 9:00 AM. Vibe Coding for Product Marketing. PMMs own the most surface area in a B2B company and have the least engineering support. This class is for the PMMs who are tired of that tradeoff.

Wednesday, May 13, 11:30 AM. Live Vibe Coding Class for Designers: Turn Your Mockup into a Working Prototype. Figma to functional app, live. For designers who want to hand engineering a working prototype instead of a static screen.

Wednesday, May 13, 2:00 PM. GTM Leaders Who Ship: Build AI-Powered Sales and Marketing Tools in 30 Minutes. The follow-up to the Tuesday GTM class, but this time you’re shipping actual AI-powered tools. Lead scoring, enrichment, outbound sequences. Live.

Wednesday, May 13, 3:30 PM. Stop Waiting on Engineering: A Vibe Coding Workshop for Founders. Longer format, deeper build. Bring a real problem from your company. Leave with it solved.

Wednesday, May 13, 5:00 PM. Vibe Coding for Customer Success Leaders: Build Your Own QBee. I built QBee (our AI VP of Customer Success) on Replit. CS leaders will build their own version of it in 45 minutes. This is the class I’m most excited about because CS is the most under-tooled function in B2B and the one that benefits most from vibe coding.

Thursday, May 14, 9:00 AM. RevOps Who Ship: Build Your Own Pipeline Tools with Replit. RevOps and Sales Ops already think in systems. Give them vibe coding and they become a force multiplier for the whole revenue org. Probably the highest-ROI class in the track.

Thursday, May 14, 11:30 AM. No More Waiting for Dev: A Vibe Coding Workshop for Product Marketing Teams. Full team workshop. Bring your PMM team. Leave with 3-5 working internal tools by lunch.

Thursday, May 14, 1:00 PM. Founders Who Ship: Build Your Own AI-Powered MVP in 30 Minutes. The closing class of the week. For founders who came to Annual to think and want to leave having built.

Live Vibe Coding on the Main Stage

The classes are the build-it-yourself track. The main stage is the watch-the-best-in-the-world-do-it track.

Amjad Masad (Replit), Anton Osika (Lovable), and other founders at the center of the vibe coding movement will be on stage doing live builds. Real apps, built live, with the audience watching every prompt and every iteration. No slides. No pre-recorded demos. Live code.

This is the closest thing you’ll get to a masterclass in how the people who built these tools actually use them.

Top Agentic Sessions on the Main Stage

Not every learning session at Annual this year is about building your own tools. Some of the most valuable hours will be spent sitting in on operators who’ve already deployed agents at scale, telling you what actually happened.

Two main-stage sessions worth clearing your calendar for:

Sherif Mansour, Head of AI at Atlassian. “AI Isn’t Magic. It’s Plumbing. Lessons from Deploying AI Into Our Workflows for 3.5M Users.” (2:30 PM). The title tells you everything. Most talks about AI in production come from companies with ten customers and a pretty demo. This one comes from Atlassian, running AI across 3.5M users. At that scale, every hand-wavy idea from X gets tested by reality. What works, what doesn’t, and why most AI rollouts stall before they ship.

Eleanor Dorfman, Head of Industries at Anthropic. “No Legacy, No Playbook: Building Anthropic’s AI-Native Sales Team.” (3:00 PM). Most of us are retrofitting AI into sales orgs that already exist. Comp plans, territories, tools, processes, all designed for pre-AI selling. Anthropic didn’t have that problem. Greenfield. No legacy systems. No legacy playbook. What does a revenue org look like when you get to build it from zero with AI from day one? Worth sitting in even if you can’t throw out your current comp plan tomorrow, because you’re looking at where the rest of the industry is heading in 24 months.

Deploy ’26: The AI GTM Agent Summit on May 12

A full day on May 12 dedicated to AI agents in GTM. This ties directly into the vibe coding track because most of the AI GTM tools shipping right now were built with or alongside tools like Replit, Cursor, and Claude.

The operators running these agents in production are the people who’ve actually deployed AI SDRs, AI AEs, and AI CS managers. They’ll be on stage talking about what’s working, what isn’t, and how they’re building what their vendors haven’t shipped yet.

The headliner, and reportedly the most-registered workshop of the entire event:

Amelia Ibarra, Chief AI Officer at SaaStr. “Building an AI VP of Marketing from Scratch, Live on Stage.” (4:15 PM). No slides. No pre-recorded demo. Amelia walks on stage with a laptop, a microphone, and 45 minutes, and builds a working AI VP of Marketing from zero to functional in front of the audience. She’s the one who built 10K, the AI VP of Marketing running SaaStr’s entire marketing org. 14,230 lines of code, daily plan updates, autonomous campaign execution, the whole thing. This session shows every decision live. The prompt that doesn’t work. The iteration that does. Where the agent breaks on stage, and how to fix it in real time. If you sit in on one session at Annual, this is it.

Sarah McConnell, VP of Demand Generation at Qualified. “How to 3X Your Inbound Meetings: Deploying an AI SDR Agent Against Every Inbound Lead at Scale.” (3:15 PM). The topic most demand gen leaders are quietly excited and terrified about at the same time. What actually happens when an AI SDR works every event lead, every webinar signup, every content download, instantly, around the clock, forever.

Jason Eubanks, CEO & Co-Founder at Aurasell. “How a New Rep Closed $3M Before Most Finish Onboarding: What an AI-Native GTM System Actually Looks Like.” (3:45 PM). Not a demo number. Not pilot revenue. $3M in closed enterprise revenue, closed by a brand-new rep.