ROBOTICSApril 9, 20261 min read17 views

I Tested the Instagram-Famous Ridge Wallet and I’m a Convert

Despite initial skepticism toward its aggressive marketing, the author became a total convert to the Ridge wallet, proving that specialized EDC gear can appeal even to non-minimalists.

I am not a minimalist, nor meticulously organized, and my personality couldn't be described as even a little bit “Type A.” I typically overstuff my bags and purses, digging around in them constantly due to the aforementioned lack of organization, and up until I started testing this product, my debit card and ID were loosely contained in a pocket of my fanny pack or purse.

Based on its marketing and premise, I didn't think I'd like the Ridge wallet. But I did, and I can't see myself using anything else in the future. You don't need to be a methodical EDC enthusiast to enjoy the Ridge; in fact, you may appreciate it even more if you're transitioning from loose credit cards sloshing around your bag between breath mints and car keys.

Believe the Hype

The marketing for Ridge wallets is a little ridiculous. It gave me the ick, if I'm keeping it real. When you look up Ridge wallets on social media, sleek vertical videos show model hands sliding cards in and out of the wallet as if they were instead sliding a freshly-loaded magazine into a firearm. The company is consistently working with tech influencers and athletes. The wallet comes with Torx screws, for goodness' sake. Not to judge r/EDC but I really felt a little bit like I needed an unboxing YouTube channel in order to test this wallet out. Those influencer videos came in handy when I literally looked up how to set up and use the wallet. It's not user-friendly, at least not at first.

Source: Wired Robotics

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