From lab to market: Rose Rock Bridge fast-tracks energy innovation in Tulsa

Presented by Tulsa Innovation Labs

As the global energy system evolves, companies are racing to adopt technologies that can deliver real-world solutions, especially in hard-to-abate industries. Oklahoma, long known as the oil capital of the world, is a center for energy innovation, with Rose Rock Bridge at the forefront.

A non-profit based in Tulsa, Rose Rock Bridge is a pilot deployment studio that connects early-stage energy startups with corporate energy partners, non-dilutive funding, and pilot opportunities that accelerate commercialization. Now accepting applications for its Spring 2026 cohort through April 6, it is seeking early- and growth-stage startups developing practical, scalable solutions to today’s most pressing energy challenges.

Rose Rock Bridge gives startups access to real-world commercial workflows and pilot opportunities through energy partners with more than $150 billion in market capitalization, including Devon Energy, H&P, ONEOK, and Williams. Backed by one of the strongest coalitions of strategic partners and investors of any energy-focused accelerator, incubator, or venture studio, the program enables startups to move quickly from development to real-world testing and deployment.

Here’s how it works:

Discover opportunities for energy innovation

Rose Rock Bridge starts by working directly with corporate innovation teams to identify high priority technology solutions for their businesses, pinpointing which solutions will carry the most impact. Focus areas are formed around these findings.

“We don't just chase the latest tech and hope to find a use for it. Our process starts at the asset level — identifying the specific operational bottlenecks and unmet requirements our partners are actually facing,” says Nishant Agarwal, Innovation Manager. “By leveraging our background in CVC and engineering, we run technical deep dives alongside partner subject matter experts to define the requirement first. We then source technologies as a direct response to those needs. This ensures we aren’t just presenting ‘interesting research,’ but delivering solutions with a validated deployment pathway and a clear line of sight to a business case.”

Tapping into its network of 40+ universities, 10+ energy incubators, and Fortune 500 companies, Rose Rock Bridge then determines emerging opportunities in the energy ecosystem. Rather than just selecting companies or ideas that might bring in capital, the studio chooses startups that have real potential to commercialize quickly in order to solve the industry’s most pressing challenges.

This year’s focus areas include:

Operational Agility & Integration

Reservoir & Production Enhancement

Fluid Systems

Robotics

"We're evaluating deployment probability from day one," says Andrada Pantelimon, Innovation Associate at Rose Rock Bridge, who manages sourcing strategy and startup operations. "Can this technology deliver a measurable bottom-line impact? Can it realistically pilot within 12 months? Is your team equipped to commercialize? Show us you've quantified your value proposition in operator terms and understand which business unit within a corporation might own this solution. If you can articulate those pieces clearly, you're the kind of startup we want to support."

Derisk technologies for early-stage startups & energy companies

The benefit is tangible for leading energy corporations seeking proven solutions to complex operational challenges. Rose Rock Bridge provides its corporate partners with validated, field-tested technologies while significantly reducing deployment risk. At the program's conclusion, partners gain direct access to emerging innovations that have already undergone technical validation and operational feasibility assessment, with identified procurement pathways and pilot plans designed for commercial deployment.

Each cohort cycle, up to 15 startups are selected to enter a six-week virtual accelerator focused on pilot deployment. Founders participate in reverse pitch sessions with oil and gas partners, one-on-one clinics with industry and capital mentors, and hands-on commercialization workshops. Founders have the unique opportunity to refine their solutions, assess pilot feasibility, and build industry relationships. This approach derisks adoption and investments through iterative customer feedback, in-field testing, and pilots, enabling breakthrough technologies to reach commercial viability quickly and effectively.

"Our curriculum is singularly focused on preparing startups for the realities of corporate partnerships.," says Devon Fanfair, Rose Rock Bridge Manager and former Techstars Managing Director who is scaling the RRB program. "Founders aren't just learning, they're actively testing their assumptions with the exact customers who might deploy their technology. That rapid feedback loop is what transforms promising technologies into deployment-ready solutions with clear commercial pathways."

At the culmination of the accelerator, teams participate in the Rose Rock Bridge showcase with the unique opportunity to pitch their startup to the energy corporate partners they’ve worked alongside for the past six weeks. Four startups are selected to receive up to $100,000 in non-dilutive funding and opportunities for business support services, joining a one-year cohort designed to prepare technologies for market adoption.

“Rose Rock Bridge is a cornerstone of Tulsa Innovation Labs’ strategy to showcase our region as a national hub for energy innovation,” added Jennifer Hankins, Managing Director of Tulsa Innovation Labs. “By linking emerging technologies with some of the nation’s largest energy leaders, we help move innovation from concept to market faster, drawing new businesses to the region, enhancing our existing businesses, and reinforcing Tulsa’s role in the global energy economy.”

Deploy viable energy solutions

Once selected to become members of Rose Rock Bridge, startups then pilot their technology with relevant energy partners and grow their venture in Tulsa. Support includes pilot design, execution, and go-to-market strategy, connections to follow-on investment opportunities, subsidized access to services including legal, marketing, PR, and support establishing a Tulsa presence for partner access.

Rose Rock Bridge's success is measured not just in pilot deployments, but in lasting commercial relationships. Multiple portfolio companies have progressed from initial field tests to multi-year contracts with Fortune 500 operators. By derisking the path from proof-of-concept to procurement, RRB has helped establish procurement pathways that might otherwise take years to develop, if they materialize at all.

Launched in 2022 with support from Tulsa Innovation Labs, the studio has helped companies advance new technologies, secure patents, launch products, and attract capital. It has derisked 33 startups, supported 16 active or in-development pilots, and invested more than $2 million in early-stage companies, generating a combined portfolio valuation of over $55 million.

Examples of the studio’s success include Safety Radar, an AI-powered risk management platform, which secured its first contract with a Rose Rock Bridge partner, expanded to additional energy and aerospace clients, raised over $2 million, and established a Tulsa office. Kinitics Automation, a Canadian company, successfully piloted with one partner, resulting in deployments across multiple sites, effectively using RRB as their gateway to the U.S. market.

Backed by corporate partners with more than $150 billion in combined market capitalization, Rose Rock Bridge reflects both the scale of the opportunity and Tulsa’s rising influence in energy innovation.

Devon Fanfair is Manager of Rose Rock Bridge.