SAAS-GROWTHAugust 1, 20241 min read8 views

Dear SaaStr: What’s Your #1 Opener in Sales?

The most effective sales opener is sharing how a similar company or competitor uses your product and the specific ROI they achieved, leveraging the natural curiosity about industry playbooks.

The best opener is sharing how a very similar company or a competitor uses your product — and the exact specific ROI that customer gets.

Everyone wants to know the playbooks of similar companies and competitors.

How often does your sales team actually do this? Put in the effort to share how another, very similar and/or competitve company, also uses the product? Listen to those calls. Not often enough.

Source: SaaStr

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