Come Join Us at the 2026 SaaStr AI CMO Summit on May 14th with Snowflake CMO Denise Persson and 150+ of the Top B2B + AI Marketing Leaders

We’re doing it again. For the 4th year running, we’re hosting the SaaStr AI CMO Summit as part of SaaStr AI Annual 2026 — a half-day deep dive exclusively for the best marketers and GTM executives operating at the cutting edge of AI + B2B.

And this year, we’re thrilled to have Denise Persson, CMO of Snowflake, joining us to share what she’s learned scaling one of the most iconic go-to-market engines in enterprise software.

Denise has been CMO of Snowflake since 2016 — when it was 100 people and $3M in revenue. She and founding CRO Chris Degnan built one of the tightest sales-marketing partnerships in B2B history, scaling Snowflake from that $3M to $3B+ in revenue. She’s now on her fourth CMO role across nearly three decades, having previously led marketing at Apigee (IPO, then acquired by Google), ON24, and Genesys. She literally wrote the book on it — Make It Snow — co-authored with Degnan.

What makes Denise especially relevant right now: Snowflake is in the middle of its own AI transformation, building out Snowflake Intelligence as an enterprise AI agent platform while powering data for Team USA at the 2026 Olympics. She’s running an internal AI Council on her marketing team, doing quarterly AI marketing days, and is candid about the fact that nobody — including her — knows exactly what marketing looks like in five years. That honesty, combined with the scale she operates at, makes her exactly the kind of leader you want in the room.

What Is the AI CMO Summit?

It’s a half-day, invite-only deep dive on May 12 (the day before the main SaaStr AI Annual conference kicks off May 13–14 in the SF Bay Area). No vendor pitches. No fluff panels. Just real talk between CMOs, VPs of Marketing, and Heads of Growth who are actively deploying AI across their GTM orgs — and learning what works and what doesn’t.

The format is designed for peer-to-peer learning: working sessions, small group discussions, and candid conversations about the hard problems. How are you restructuring your marketing org around AI agents? What’s actually working in AI-powered demand gen vs. what’s hype? How do you measure pipeline when half your funnel is being touched by AI? That kind of thing.

Who’s Coming

We have 150+ top confirmed marketing leaders already coming, and the caliber is extraordinary. Here’s a taste of what the room looks like:

CMOs and VPs of Marketing from $1B-$100B+ leadersmajor names in cloud infrastructure, developer tools, data, and enterprise softwareCMOs from the fastest-growing AI-native companiesrewriting how B2B marketing works from scratchHeads of Growth and Demand Gen from category-defining companiesin fintech, HR tech, legal tech, security, and vertical SaaSMarketing leaders from companies doing $50M–$500M+ in ARRwho are right in the middle of the AI transition — not theorizing about it, living it every daySeveral co-founders who also serve as CMO— building product and brand simultaneously

We’ve got leaders from companies across the full B2B spectrum: cloud data platforms, developer security, API infrastructure, AI-native legal tools, financial operations, sales enablement, product management platforms, enterprise search, and more. Multiple attendees are from companies that have IPO’d in the last few years. Multiple are from companies that will.

Snowflake, Atlassian, Zendesk, Carta, Ramp, Wipro, Dataiku, JFrog, Snyk, Harvey AI, Coveo, Productboard, Phenom, Benchling, Shield.AI, Nium, Benevity, Rescale, Whatfix, Scribe, Starburst, Rocket Lawyer, Syndigo, and OpusClip and 100s more. The Best of the Best.

The common thread: every single person in that room is actively figuring out how AI changes their function. Not in theory. In practice, with budget attached.

Why Marketing Matters More Than Ever in the Age of AI. Even As It’s Also Being Disrupted

There’s a narrative out there that AI makes marketing less important. That the product will just sell itself. That AI agents will handle everything.

Wrong. Marketing matters more right now than at any point in the last decade. And the proof is right in front of you.

Look at who’s doing the most marketing in tech right now: the CEOs of the biggest AI companies. Sam Altman is on every podcast, doing product launches that feel like Apple keynotes. Dario Amodei is writing 10,000-word essays and showing up on Lex Fridman and doing deep dives with policy leaders. Amjad at Replit is shipping product publicly and building in the open on X every single day. Anton at Lovable is at every developer event, every AI meetup, every founder dinner.

These are some of the busiest people in technology. Running companies growing at unprecedented rates. Raising billions. They would rather be working on product. But they show up anyway. Because they understand something: in the biggest platform shift since cloud, showing up is the product.

Every buyer at every company right now is trying to figure out which AI vendors to bet on, which agents to deploy, which existing vendors are actually shipping real AI vs. slapping a chatbot on their homepage, and which vendors to move on from entirely. The buying windows are wide open. Budgets are shifting. Incumbents are vulnerable.

And on top of that, the marketing function itself is being reshaped. AI agents are handling inbound qualification. AI SDRs are running outbound at scale. Content creation has been fundamentally altered. Attribution models are breaking because AI touches everything. Marketing teams that were 50 people two years ago are now 25, or 15, doing more.

The CMOs who win the next few years won’t be the ones with the biggest teams. They’ll be the ones who figure out the right human-AI ratio for their GTM motion, rebuild their orgs around that, and make sure their company is showing up where their buyers are. With a reason to be picked.

That’s what this summit is about. Getting 150+ of those leaders in the same room, for one intense half-day, to share what they’re actually doing.

Who Should Apply

The CMO Summit is built for senior B2B marketing and GTM leaders at $20m+ ARR B2B + AI companies. If any of these describe you, this is your room:

**CMOs and VPs of Marketing at B2B and AI companies.**If you’re running marketing and actively figuring out how AI reshapes your org, pipeline, and budget — you belong here. This is the peer group you need.**Heads of Growth, Demand Gen, and Revenue Marketing.**If you own pipeline numbers and are deploying (or evaluating) AI agents, AI SDRs, or AI-powered attribution across your funnel — the conversations here will be directly tactical for you.**CMOs and marketing leaders making the transition from traditional B2B to AI-first GTM.**Maybe you’re rebuilding your team structure. Maybe you’re rethinking your martech stack from scratch. Maybe you’re trying to figure out what humans should still do vs. what AI handles. You’ll find 150 people in this room working on the exact same problems.**Founder-CMOs and CEOs who own marketing.**If you’re a founder who’s also running the marketing function and want to learn from the best operators at scale — this is a concentrated dose of that.

Who this is NOT for: This isn’t a summit for vendors to pitch CMOs. And sorry, no agencies, service providers, fraction executives, consultants, or non-B2B/AI companies allowed. It’s a working half day for senior practitioners who are actively running B2B marketing orgs. If you’re in the room, you should be ready to share what you’re doing, not just listen.

The CMO Summit is part of SaaStr AI Annual 2026 (May 12–14, SF Bay Area).