Black Forest Labs launches FLUX 3 capable of generating images and 20-second video with audio — but in limited release to start

Black Forest Labs (BFL) is expanding its FLUX family beyond image generation with today's launch of FLUX 3, a multimodal frontier model trained to understand and generate images, or combined audio/video clips up to 20 seconds from a single prompt — and to extend the same underlying architecture to robotic vision and actions.

The Freiburg, Germany-based AI lab says FLUX 3 is jointly trained across those modalities rather than assembling separate image, video and audio models behind a common interface.

That distinction is central to the company's pitch: BFL wants enterprises to think about creative generation, simulation, computer use and robotics as connected applications of a single capability it calls visual intelligence — models, in the company's words, "that can perceive, predict, and act across physical and digital environments." This release marks BFL's first public video generation model.

FLUX 3 will be offered through four product lines: FLUX 3 Video, FLUX 3 Image, FLUX 3 Action and the upcoming, open source FLUX 3 Dev. FLUX 3 Video, with optional native audio generation, and FLUX 3 Action are entering a gated "Early Access" program now, to which anyone can apply, but which BFL must approve.

There is presently no public access through BFL's application programming interface (API) or those of partners yet, but the company says FLUX 3 Image will roll out in the coming weeks, followed by general availability. The limited initial availability rollout echoes the release strategies of new models from other frontier labs in the U.S. lately, including Anthropic and OpenAI, though those were ostensibly for security concerns and due to government request.

What the company has not announced is pricing, production service-level commitments, evaluation methodology, sample sizes, rater counts or any image-model benchmarks at all. Enterprise buyers therefore cannot yet calculate total cost of ownership or independently reproduce the video comparisons.

Another big notable omission: FLUX 3 is not launching with downloadable weights at this time, nor an open source license. BFL says faster and open-weight versions will arrive later this year, and its technical blog names FLUX 3 Dev as "open-weight access to a multimodal backbone, for content creation (video, audio and image) and action prediction" — a considerably broader commitment than any previous FLUX Dev release, all of which covered images only.

But it arrives last in the sequence. Developers accustomed to receiving a locally deployable FLUX variant alongside — or soon after — a major model announcement will have to wait. That delay does not negate the company's commitment, but it is disappointing given the role open weights have played in FLUX's adoption thus far.

Flux 3 is rated higher than the competition, but missing pricing and benchmarking details may prevent rapid enterprise adoption

BFL has published several benchmark comparisons, but they're qualified as preliminary — with full benchmark results and methodology to be published later during broader general availability.

In early head-to-head preference testing on 10-second, 720p text-to-video clips with audio, the company says FLUX 3 was preferred over Luma Ray 3.2 in 93% of comparisons, Runway Gen-4.5 in 77%, Grok Imagine Video in 69%, Kling v3 Pro in 60%, Happy Horse v1 in 59%, Happy Horse 1.1 in 57%, and both Seedance 2.0 and Google's Gemini Omni Flash in 52%.

One caveat travels with every one of those figures, and it comes from BFL itself. The chart carrying the results is labeled a "preliminary evaluation of an early FLUX 3 candidate" — meaning the numbers describe a pre-release checkpoint rather than the model now entering early access. That cuts both ways: the shipping model may perform better, but nothing published today measures what customers will actually call.

Luma Ray 3.2 and Runway Gen-4.5, where FLUX 3 posted 93% and 77%, are the softest comparisons on the list — established products, but not the models currently setting the pace in independent video rankings. Those are real wins, and they are the ones least likely to change an enterprise shortlist.

Seedance 2.0, at 52%, is a statistical coin flip against a model most Western enterprises cannot currently procure. ByteDance indefinitely postponed Seedance 2.0's international rollout after Netflix, Warner Bros., Disney, Paramount and Sony sent legal threats over alleged systematic copyright infringement, and that suspension remains in place. Tying a frozen product is neither a strong claim nor a damaging one.

Gemini Omni Flash, also at 52%, matters much more. Omni is the closest large-platform analogue to what FLUX 3 is attempting — multimodal input, video and audio-aware creation, conversational editing — and by BFL's own measurement, the two are indistinguishable on 10-second text-to-video quality.

Google's advantage in that matchup is that Omni is generally available via Google's Gemini API for $0.10 per second of generated 720p video, or a 10-second clip for around.

One regional wrinkle matters for a German company's home market. Editing uploaded video is unavailable to Omni Flash users in the European Economic Area, Switzerland and the United Kingdom, though editing video the model itself generated is permitted. A European enterprise that wants to run its existing footage through a generative editing pass cannot currently do so on Omni Flash.

One architecture for media generation and physical action

FLUX 3 builds on Self-Flow, BFL's method for aligning multimodal understanding and generation within one architecture, publicized back in March 2026.

The company says it significantly scaled up compute and data to train across video, images and audio simultaneously, and that testing showed video generation and action prediction do not require separate foundations — the same architecture could be extended to action prediction without sacrificing what it learned from video.

"We place vision at the center of our approach because it is the most signal-rich medium of the physical world. Images convey structure, images and video teach spatial relationships, video teaches dynamics, and actions reveal causal relationships. But vision alone is not the complete picture," said Robin Rombach, co-founder and CEO of BFL. "True intelligence means perceiving the world: predicting how it will change, taking action, and learning from the results. Joint training within one unified architecture is what will get us there, because each training modality strengthens the others. Audio conveys timing, prosody, and physical events that elude vision. Language conveys goals, abstractions, and instructions that pixels cannot easily express."

He put the case more bluntly elsewhere in the announcement: "You can't cheat reality. A model that only learns images can only generate images. But the world is not made of still frames. It moves, sounds, changes, and responds."

BFL says FLUX 3 targets creative tooling, media, design, e-commerce and physical AI, supporting video generation with synchronized audio, precise image editing, product and material consistency across motion, multilingual generation and robotic actions.