Announcing The New SaaStr AI University: Our Best Playbooks, And 4 Free Courses. We’ll Get You AI Fluent.

For 13 years, we’ve published 4,000+ posts, run hundreds of sessions, and shared just about everything we’ve learned about building B2B and now B2B + AI companies. But it’s mostly scattered. A post here. A video there. A deck from three years ago you could only find if you knew it existed.

So we fixed it.

Today we’re launching SaaStr AI University — the durable canon for building a B2B + AI company, organized into real courses. Not a webinar funnel. Not a $2,000 “masterclass.” Actual structured courses, with video lessons, worksheets, quizzes, and downloadable playbooks.

And it’s 100% free. Start here →

We launched with four courses, each built from the stuff that actually moved the needle for real operators. Not theory:

🚀 How to Scale Sales & GTM : 25 lessons taking you from founder-led sales to a real revenue engine. Your first two reps (never one), the highest-stakes hire you’ll ever make in your VP of Sales, the handful of metrics that actually predict outcomes, and how the engine changes at every stage from $1M to $100M. Roughly 70% of first VP of Sales hires fail. This is how you get into the other 30%.

**🤖 How to Deploy AI: **How we run an eight-figure business on three humans and 21+ agents — and how you can too. The mandate, your first GTM agents, building your own with vibe coding, AI executives, and the AI-native revenue org. We refresh it every six months because this space moves that fast.

💰 How to Raise Venture Capital: Fundraising taught from both sides of the table: a founder who raised and exited, and a solo GP writing checks today. Whether to raise at all, getting the meeting, running the raise like a process, and the dilution math that decides your decade. Updated for the 2026 AI-era market.

**🎯 Customer Success in the AI Age: **Customer success is being rewritten in real time. Why the old playbook is breaking, the rise of the forward deployed engineer, building your own AI CS agent, and the metrics that actually matter now.

100% Free

Because the best founders we know are obsessed learners — and the ones who win read everything. We’d rather teach 250,000 of you how to build a great company than gate it behind a paywall and teach 200.

Every course also comes with a downloadable playbook (PDF) you can keep, share with your team, or read on a plane. No course signup required — just grab it.

No Time? Just Grab The Free eBooks

The whole point of SaaStr has always been the same: we did the hard stuff, made the mistakes, and wrote it all down so you don’t have to. Now it’s a real curriculum.

Go build something great.

— Jason, SaaStr AI