6 Key Signs a VP of Sales Can’t Scale Beyond $5m-$10m ARR

It’s a bit of a bummer that oftentimes, once you finally hire a few great VPs at $1m, $2m, $3m ARR … and they do a great job … that they then don’t scale.

They don’t turn out to be the right folks for the next level (as you approach and pass $10m ARR) and beyond.

A few signs I see again and again of VPs that can’t scale beyond $5m-$10m ARR or so:

#1. Lack of organization.

You can get to $5m ARR, maybe even $10m ARR, being only sort of organized. After that, though, you really have to get organized as a VP. Either by yourself, or with a Rev Ops / Marketing Ops / Some Sort of Ops leader under you. Look for dashboards, strong project management, strong pipeline projection after $5m ARR. If you don’t see things getting more organized, that manager can’t scale.

#2. Inability to Hire Great Directors and Managers Under Them.

To scale as a VP, you need to find a way to recruit folks better than you and, in some cases, more experienced than you, as your reports. As your directors and then VPs under you. Even by $5m-$6m in ARR, the best managers have already begun to recruit great managers under them. Not mediocre ones. If you hear a lot of excuses about how their managers perform, it isn’t working. If you see too many weak and inexperienced managers being hired under her/him, it isn’t going to scale.

#3. Only Hire Folks that Look, Act, and Talk Just Like Them.

Hiring your friends, and folks like them, can work OK in the early days, if your friends are pretty good at what you do. But it doesn’t scale. You need a village, a diverse one of all types, to scale.

#4. Fear of Large Numbers.

Yes, the number gets bigger every year and every quarter in SaaS. It has to. The top leaders that scale embrace it. If you had a record $1m quarter last year, you may need a $1m month this year. And later, a $1m week. That can be very intimidating to those that can’t scale. If you start hearing too many excuses about how big the number has gotten, that’s a sign. A little if this is OK. Too much isn’t.

#5. Threatens to Quit if You Talk About Bringing in Someone As Their Boss.

This is a tough one, but the best managers get that if they can’t scale, you’ll need to bring in someone that can. They get it. In fact, they say the same thing to their managers. If by contrast, a VP threatens to quit if you ever bring in a CRO or SVP above them, that’s a sign.

#6. Things Have Flattened in Their Functional Area for 2+ Quarters.

Everyone has a rough quarter. But if bookings don’t increase materially in 2 quarters, your VP of Sales has reached their limits. At least, without a boss helping them. Same with lead gen, story points, etc.

If you see too much of this, start recruiting a VP Sales / CRO for the next stage. This doesn’t mean moving on from the current VP.

It may instead mean hiring an SVP or CRO or CMO to help them get to the next level.

A great deep dive on this with the CRO of Owner here:

And a bit more here: Around Year 5, You’ll Have to Build Your Third Management Team | SaaStr